At Practice Boost, we like to begin by analysing your website activity and performance with a website audit. A website audit is a full examination of your websites performance and visibility prior to SEO. A thorough website audit can give you real insight into your sites traffic generation and why your sales and conversions might not be improving. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how we can improve it to increase performance.
After conducting a technical audit and assessing the backend of your website - the content and quality of it needs to be assessed. Practice Boost focuses on ensuring that your content provides your patients with all the necessary information needed to answer their questions. After a quality assurance is assessed a conversion rate assessment is needed. Although high volumes of SEO content might boost your traffic numbers it’s how your users interact with your site that really counts. Practice Boost optimises your calls-to-actions (CTAs), marketing offers and landing pages as these strategies provide opportunity to capture patients contact details and also keep your customers and patients engaged with your site and content.
Practice Boost knows how important it is to stay in front of the game. A competitor analysis is crucial to analyzing and monitoring your competition; you’ll get to know their behavior, enabling you to anticipate their actions and stay one step ahead.
At Practice Boost, we identify all your competitors and compile them into a big list so we can go through and categorise them. For each competitor we note their product or service, its profitability, growth pattern, marketing objectives, current and past strategies, organisational and cost structure, strengths and weaknesses, and size (in sales). We then analyse how each competitor represents itself; from their logo to their mission, values and brand promise we are able to note particular trends in the way of business. We strive to be as detailed as possible to ensure a comprehensive and high-level analysis. From here we are able to articular your brands own identity to set you apart from the rest. By the end of the competitor analysis we can assess and communicate why any potential patient or customer should choose your practice over another.
Not all your medical practice marketing needs to blatantly be pushing a sale. Starting a blog can be a great outlet for your business to share insider tips, success stories or personal news as well as drive your SEO traffic. Blogging will allow you to connect with your customers more directly and help them keep up to date with the ins and the outs of your medical practice.
Practice Boost offers customised blog post from our experienced team of copywriters. We write posts that speak to your businesses ethos and promote healthy living and medically related topics. Let your patients read up on ‘Healthy Eating Habits’ or ‘Finding the right Practitioner for you’. Not only will the blog posts enforce your businesses values and allow your customers to stay up to date with your business but also do wonders for your on page optimisation.
Conversion Rate Optimisation
Although your efforts to drive more traffic and rank better on search engines has paid off it is your conversion rates that really count. Your conversion rate optimisation is the system for increasing the amount of website visitors that convert into a customer or take a desired action on a page.
Practice Boost knows how important it is for your medical practice website to help turn over more patients. Practice Boost helps to design and modify certain elements of your webpage, to increase the chances that site visitors will convert into a lead or customer before they leave. We find your traffic score from ad clicks, blog posts, websites and landing pages and divide by the number of conversions a web page generated by the number of people who visited that page. From here, we test out different formulas to help you figure out how to tackle CRO at your company, and what goals to set.
Citation building is an important attribute to your SEO toolbox, yet it is one that can get overlooked. Citation building can help improve your search ranking in local searches, an asset for companies who get their business locally. Citation building is the process of getting mentions on websites and local directories of your business across the web. Having such citations on relevant or reputable websites will boost your credibility with Google and increase your search ranking.
Practice Boost helps your medical practice develop consistent and correct citations to ensure that potential patients can access the correct contact numbers or business information. We carefully monitor your citations and make sure everything’s correct and up-to-date. It can be a daunting process choosing from the countless directories your practice can work with when trying to build a solid network of citations, however Practice Boost can list your business for you on relevant and trending directories to ensure you are reaching your potential patients. By putting your business out there, you’re giving it a better chance for success.
Google Search Console
Google Search Console is a free tool provided by Google that helps anyone with a website to monitor how Google views their site and optimize its organic presence. Google Search Console is essential in your SEO toolkit. It gives you access to information such as what keywords your site ranks for, what position you rank in for those keywords, how often people are clicking your result after typing in specific queries, and what other sites have linked to your content.
Practice Boost can set your medical practice up with Google Search Console. From here we can help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site's search results. We use the information in the search console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and Google Ads.
Keyword research is the process of discovering what words and search terms people enter into search engines. Keyword research and selection is vital to any marketing plan; without knowing what keywords you should be targeting it is not possible to optimise your website and content. Keyword research will give you insight into your search terms that will help inform your content, and larger marketing strategy.
Practice Boost will help you compile a list of important and relevant topics based on your business. We then use these umbrella topics to help create more specific keywords in the next step. Throughout this process we knuckle down on your website's traffic sources and sift through your organic search traffic to ensure we are using keywords that are used to find your site. We also ensure that throughout your keyword list you have a mix of both head terms (short, generic phrases) and long tail (longer phrases) keywords. We like to take the extra step and assess your competitors ranking on their keywords to make sure your site is at its peak.
Medical Content Creation
Once your medical practice is up online, it’s important to have content that supports your business. Our medical content team at Practice Boost knows what it takes to craft the right messages to the right audience. We offer single content pieces or a package of digital assets for your practice such as; marketing and positioning pieces, newsletters, articles, web content, health blogs, social media content, videos, patient education, disease management and health promotion campaigns, guidelines, case studies, procedure and product learning, advertising and promotional materials. We ensure that all the health and medical content we produce is accurate and compliant with regulations, industry best practices and your practices guidelines. Additionally, our skilled medical content team is well versed in the legal and regulatory considerations of the online space and keep up-to-date on the latest trends in the marketplace, so you don’t have to.
Technical Implementation plays an important role in your SEO on page optimisation. Your title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page. Alt tags, on the other hand, is a HTML attribute applied to image tags to provide a text alternative for search engines.
Practice Boost specialises in creating title and alt tags for your medical practice’s online presence in three key places; search engine results page, web browsers and social networks. We create memorable title tags that include relevant and important keywords to help the search engine determine what the page is about and help your site get more traffic. Once your page has high visibility from your SEO efforts, visual communication is one of your strongest marketing attributes. Practice Boost knows that your image alt tags are one of the most important attributes to add to your photos, we offer alt tag services to all of your medical practice’s online visuals to make sure they are getting some eyes!
Google My Busines
Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more. If you're just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts.
Practice Boost streamlines the process of listing and verifying your business and can quickly get you up online. Once your listed, it’s time to get your profile popping. We can add your medical practices best business assets and perks as well as much information and media as we can. We include a business profile photo, the area you serve, your hours, attributes (e.g. "wheelchair accessible," "free wifi"), the day and year you opened, and a public phone number and website URL. We ensure that all the information is accurate and current to discouraging others to hop on and make their own changes.
According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps. We make the process of uploading and choosing photos for your practice easier, all photos we include are of high quality and with the required dimensions to best represent your medical practice.
Link building is a major factor in how Google ranks web pages which means it is essential if you're going to compete and thrive online. Simply put, link building is the process of getting other websites to link back to yours. Google now uses hundreds of signals in their algorithms for scoring website hyperlinks, however hyperlinks are still one of the most important signals to maximise a site’s visibility. At
Practice Boost we help build real links that achieve lasting results. We deliver link building in a campaign-model. Each campaign is customised to your goals and needs and is broken down to set deliverables and hours. We start off by developing a customised strategy to fit your practice.This requires dedicated research and analysis to understand your website's performance, backlink profile, your search competitors, and link opportunities. Once we have established your plan we develop campaign deliverables, KPIs, and project timelines.
We provide monthly comprehensive reports to our clients. Our SEO reports track how the ranking of your website for selected keywords is progressing, any technical errors with your website and the growth of your organic google traffic. We can even track how many new phone calls and online booking appointments have been generated through your SEO campaign with Practice Boost.