1. When should I use Google Ads?

​

​Google Ads are a very effective tool for both new practices and for existing practices. Some of the use cases for Google Ads include:

• You have just started a new practice and want to gain new patients and awareness rapidly

• You are an existing practice with new doctors and you want to accelerate their patient numbers

• You are an existing practice and want to grow patient numbers and your awareness in the area

• You want to offer a new service and generate awareness

• You are offering a seasonal service (flu shots) and want to run a campaign at specific times of the year

• You want to target patients or services in other suburbs which are too competitive to rank highly for using SEO 

​​

2.  Do I need Google Ads if I am already doing SEO?

​

It depends on your goals, budget and the competition in your area. Google Ads will start generating new patients for you instantly but you have to pay Google every time someone clicks. 

SEO is a process that takes a few months to a year depending on how competitive your area is and the state of your website. After your SEO is done the website should be near the top of Google for important keywords. However, it is still important to update and keep making small improvements to keep your ranking because new practices will enter your market eventually.

If you are looking to gain as many patients as possible we recommend doing both and then decreasing the amount you spend on Google Ads as your organic traffic increases.

 

It’s important to think of marketing as an investment because a marketing campaign executed well will have a great financial return. 

​

3. What is involved and what is the process?

​

1. Research 

   • Practice Boost will provide a short discovery document for you to complete to understand the key value propositions of your practice and what services you would like to market.

   • Practice Boost will conduct keyword & competitor research

2. Setup

   • Practice Boost will set up conversion tracking

   • Practice Boost will create campaigns including ad-copy, design, retargeting and other Google Ad settings e.g. location targeting

3. Launch + Optimisation

   • Practice Boost will launch the Google Ads

   • Post-launch Practice Boost will provide ongoing monthly optimisation and management. Example optimisations include:

     1. Removing negative keywords

     2. Adding new keywords

     3. Altering budget allocation

     4. Changing the ad schedule

     5. Changed ad-copy

     6. Creating new campaigns

4. Reporting

   • Practice Boost will provide monthly reports of Google Ads results as well as over the phone consultations as required.