Generate New Patients with Google Ads

Contact Us Today To See How We Can Grow Your Practice With Google Ads

Free Google Ads Quote

Attract New Patients With Google Ads

Google Ads is an advertising platform developed by Google, where a practice can place their website at the very top of Google for a fee. It is an effective platform due to:

Targeted Advertising: Google Ads allows practices to target their ads based on various factors such as location, age, interests, and search behavior. This means a medical practice can reach potential patients who are actively searching for healthcare services similar to those they offer.

Cost-Effectiveness: With a pay-per-click (PPC) model, medical practices only pay when someone clicks on their ad. This can be more cost-effective compared to traditional advertising methods where costs are incurred regardless of the ad's performance.

Measurable Results: Google Ads provides detailed analytics that help medical practices track the performance of their ads. They can see how many people viewed their ad, clicked on it, and took action on their website. This data is crucial for understanding the effectiveness of their advertising and making informed decisions.

Increased Visibility: By appearing on Google's search results, medical practices can increase their visibility to potential patients. This is particularly valuable for new practices or those in competitive areas.

Competitive Advantage: By using Google Ads, medical practices can gain a competitive edge over others who may not be utilizing online advertising as effectively.

When you kick-start a Google Ads campaign with Practice Boost you can expect:

Defined targeting of your ideal customer
Conversion tracking including calls, online bookings & contact forms
Detailed reporting and visibility over the success of your campaign
A budget that works for you
A company that understands your business

Your patients are searching for doctors near you. Are you appearing near the top of Google? If not your potential patients are going to the medical centre, dentist or doctor next door. Contact us today to see how we can help your practice with Google Ads.

Custom Pricing

Comprehensive Reporting

Proven Results

Health Industry Experts

Frequently Asked Questions

1. When should I use Google Ads?

Google Ads are a very effective tool for both new practices and for existing practices. Some of the use cases for Google Ads include:

You have just started a new practice and want to gain new patients and awareness rapidly
You are an existing practice with new doctors and you want to accelerate their patient numbers
You are an existing practice and want to grow patient numbers and your awareness in the area
You want to offer a new service and generate awareness
You are offering a seasonal service (flu shots) and want to run a campaign at specific times of the year
You want to target patients or services in other suburbs which are too competitive to rank highly using SEO

2. Do I need Google Ads if I am already doing SEO?

It depends on your goals, budget and the competition in your area. Google Ads will start generating new patients for you instantly but you have to pay Google every time someone clicks.

SEO is a process that takes a few months to a year depending on how competitive your area is and the state of your website. After your SEO is done the website should be near the top of Google for important keywords. However, it is still important to update and keep making small improvements to keep your ranking because new practices will enter your market eventually.

If you are looking to gain as many patients as possible we recommend doing both and then decreasing the amount you spend on Google Ads as your organic traffic increases.

It’s important to think of marketing as an investment because a marketing campaign executed well will have a great financial return.

3. What is involved and what is the process?

Research
- Practice Boost will provide a short discovery document for you to complete to understand the key value propositions of your practice and what services you would like to market.
- Practice Boost will conduct keyword & competitor research
Setup
- Practice Boost will set up conversion tracking
- Practice Boost will create campaigns including ad-copy, design, retargeting and other Google Ad settings e.g. location targeting
Launch + Optimisation
- Practice Boost will launch the Google Ads
- Post-launch Practice Boost will provide ongoing monthly optimisation and management. Example optimisations include:
  1. Removing negative keywords
  2. Adding new keywords
  3. Altering budget allocation
  4. Changing the ad schedule
  5. Changed ad-copy
  6. Creating new campaigns
Reporting
- Practice Boost will provide monthly reports of Google Ads results as well as over the phone consultations as required.

Case Study

-Varsity Lakes Family Practice

-Kenmore Family Medical

The owner of Kenmore Family Medical reached out to Practice Boost to run Google Ads to increase patient numbers and generate awareness in the area. After we were able to generate great results for Kenmore he asked us to run Google Ads for another one of his practices, Varsity Lakes Family Practice.

>50%

Increase in Website Traffic

>250

Patient Conversions Per Month

$4.50

Cost Per Patient Conversion

Case Study

-Elmwood Medical Centre

Practice Boost provides comprehensive medical marketing services for Elmwood Medical Centre including social media, Google Ads & SEO. Our Google Ads service lets Elmwood grow patient numbers quickly and affordably.