Facebook (+ Instagram) is a great platform to develop an online patient community, educate your current patients and attract new patients.  Practices that greatly benefit from our Facebook services include those that:

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• Need help setting up a Facebook page

• Have a page with some likes but need help growing it

• Don't have the time, resources or in-house capability to post regularly and grow the page

• Want to start paid advertising on Facebook to attract new patients 

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As a result, we offer customised Facebook services that suit your needs.

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Facebook & Instagram Page Setup

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For a one-off fee, we will set up your Facebook page and hand it over to you. Practices that require this service also tend to benefit greatly from our other services including Facebook Training & Facebook Page Management. 

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Facebook Page Management 

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If you are looking for a specialist to run your Facebook page, this is our recommended service. Our Facebook Page Management includes:

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• Page Optimisation

• Website Integration 

• Content Creation (up to 1 post / day)

• Reputation Management 

• Boosted Posts

• Comprehensive Reporting

• Uploading of practice provided posts

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Facebook & Instagram Ads

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Facebook Ads is a powerful advertising platform that allows businesses, including healthcare practices, to reach and engage with their target audience on Facebook and its associated platforms like Instagram and Messenger. Here's how Facebook Ads work and why they can be beneficial for a healthcare practice:

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1. Wide Audience Reach: Facebook has over 2 billion active users, offering a vast audience for healthcare practices to target. This extensive reach is beneficial for practices looking to increase awareness and attract new patients.

2. Detailed Targeting Options: Facebook Ads provides advanced targeting options based on demographics, interests, behaviors, and location. Healthcare practices can target specific groups such as local residents, parents, elderly individuals, or those interested in health and wellness, ensuring that their ads reach the most relevant audience.

3. Customizable Ad Formats: Facebook offers a variety of ad formats including image ads, video ads, carousel ads, and more. These formats can be used to showcase the healthcare practice’s services, provide health tips, or announce new treatments and facilities.

4. Engagement and Interaction: Unlike traditional advertising, Facebook Ads can encourage interaction and engagement. Users can like, comment, and share ads, increasing the visibility and reach of the ad content organically.

5. Brand Building and Trust: Regular and consistent advertising on Facebook can help healthcare practices build their brand and establish trust. Sharing valuable content, health tips, and patient success stories can position the practice as knowledgeable and caring.

6. Cost-Effective: Facebook Ads operates on a pay-per-click (PPC) or pay-per-impression (CPM) model, which can be more cost-effective than traditional advertising. Practices can set their budget and only pay when someone clicks on their ad or views it.

7. Measurable Results: The platform offers comprehensive analytics tools, allowing practices to measure the effectiveness of their ads. Metrics such as reach, clicks, engagement, and conversion rates provide insights into how well the ads are performing.

8. Retargeting Capabilities: Facebook allows retargeting, which means practices can show ads to users who have previously interacted with their website or Facebook page. This can be effective in reminding potential patients about the services offered and encouraging them to book an appointment.

9. Patient Education and Awareness: Facebook Ads can be used to educate the public about various health conditions, preventive measures, and treatments available. This not only helps in building a knowledgeable community but also positions the practice as a leader in the field.

10. Local Marketing: For local healthcare practices, Facebook Ads can be extremely effective in targeting a local audience, making it ideal for practices that rely on patients from specific geographic areas.

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What you kick-start a Facebook Ads campaign with Practice Boost you can expect:

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• Defined targeting of your ideal customer

• Conversion tracking including calls, online bookings & contact forms

• Detailed reporting and visibility over the success of your campaign

• A budget that works for you

• A company that understands your business and you enjoy partnering with

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Facebook Training

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If your practice wants to start using Facebook and wants to keep it in-house but doesn't have the expertise, we offer Facebook Training. A marketing consultant from Practice Boost will come to your practice in person and conduct a 2-hour training session with unlimited attendees. Attendees will learn the fundamentals of Facebook and the necessary skills to operate and grow their Facebook page effectively.

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