Take your social media to the next level
Contact us today to see how we can grow your practice with Social Media
Patient Acquisition and Retention with Social
Social Media is a great way to retain and attract new patients. With Social Media you can build an online patient community, educate your current patients and attract new patients.
Practices that greatly benefit from our Social Media Marketing services include those that:
- Need help setting up their accounts
- Have accounts with limited engagement and need help growing it
- Don't have the time, resources or in-house capability to post regularly and grow their social engagement
- Want to start paid advertising on Social Media to develop a strong inflow of new patients
As a result, we offer customised Facebook services that suit your needs
Increased Brand Awareness
Through engaging and consistent content tailored to your practice’s unique voice, we help increase your brand’s visibility across various social media platforms. By sharing valuable content that resonates with your target audience—whether it’s patient success stories, informative health tips, or behind-the-scenes updates—we build a loyal community around your practice.
Over time, this leads to higher recognition, trust, and authority in your field, encouraging more potential patients to consider your services.
Targeted Audience Reach
We utilise advanced targeting features on platforms like Facebook, Instagram to ensure your social media ads reach the people most likely to need your services.
By segmenting based on factors such as location, demographics, interests, and online behaviours, we deliver your content to a highly relevant audience. This not only improves engagement but also ensures that your marketing efforts are focused on potential patients who are more likely to convert.
Creative Content Strategy
Our team crafts a comprehensive content strategy that not only highlights your services but also educates, informs, and entertains your audience. We create posts that spark interest, encourage shares and likes, and foster organic growth of your social media presence.
Whether it’s through educational infographics, engaging video content, or patient testimonials, we aim to position your practice as a leader in your field while keeping your followers engaged.
Data-Driven Optimisation
Effective Google Ads campaigns require ongoing optimisation, and we manage that process for you. By analysing real-time performance data, we adjust keywords, ad placements, bidding strategies, and audience targeting to keep your campaigns competitive.
Our data-driven approach ensures that your ads consistently reach the right people at the right time, and your practice continues to benefit from increased patient inquiries and appointments.
Ad Extensions & Creative
A well-crafted ad isn’t just about the text. We enhance your ads with compelling copy and utilise a variety of ad extensions to improve visibility and effectiveness. This includes sitelinks (which direct users to specific pages), call buttons (allowing patients to call directly from the ad), location information (to drive foot traffic), and more.
These features not only make your ads stand out but also improve click-through rates and increase the likelihood of conversions.
Healthcare Expertise
At Practice Boost, we specialise in digital marketing for healthcare practices, ensuring your Google Ads campaigns are tailored specifically to the medical industry. With our deep understanding of patient behaviour, healthcare regulations, and industry-specific keywords, we create ads that resonate with potential patients while staying compliant with medical advertising standards.
This expertise helps drive qualified leads to your practice, ensuring that your campaigns are both effective and compliant.
Client Testimonials on the Practice Boost Experience
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Excellent
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From Vision to Reality
Our streamlined process is designed to deliver outstanding results while being super easy and straight-forward. Here's how we do it:
Social Media Audit & Strategy
Our process begins with a thorough audit of your existing social media presence, analysing both organic and paid content to identify strengths, weaknesses, and opportunities for growth.
Based on this analysis, we create a comprehensive content and ad strategy tailored to your target audience. This strategy includes detailed recommendations for organic posts and a paid ad campaign designed to maximise reach, engagement, and conversions.
Content Creation & Ad Campaign Development
Consistency is key to building a strong social media presence, and we manage everything from content creation to scheduling. For organic content, we craft engaging posts that speak to your audience, with compelling copy and visuals that resonate with potential patients.
For paid ad campaigns, we design high-impact ads, including carousel ads, video ads, and static image post. Our ad copy is designed to drive action, whether that’s booking an appointment, calling your practice, or visiting your website.
Ongoing Optimisation
Effective social media marketing requires ongoing optimisation, especially when it comes to paid campaigns. We continuously monitor the performance of your ads in real time, tracking key performance indicators (KPIs) such as clicks, conversions, cost per click (CPC), and cost per acquisition (CPA).
Each month, we provide you with detailed reports that break down the performance of both your organic posts and paid ads, offering actionable insights that allow for ongoing improvement and success.
Our Packages
Our flexible plans are designed to meet the unique needs of your business, ensuring you get the most out of your marketing investment.
Social Media Package (Light)
Pricing depends on your ad spend, industry, existing website, size of practice and level of competition in your area.
Comprehensive
Social Media Package
Pricing depends on your industry, existing website, size of practice and level of competition in your area.
Premium Patient Attraction Package
Pricing depends on your industry, existing website, size of practice and level of competition in your area.
Custom Plans
Need something more tailored? Contact us for a customized plan that fits your specific requirements and budget.
Let's Connect and Ignite Your Success
We’re excited to hear from you! Reach out to us and we will get back to you as soon as possible.
Developed an online presence that boosts your practice!
Trusted By Practices Around Australia
Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need and doubts cleared.
Which social media platforms do you manage?
We manage Facebook, Instagram, Tiktok, LinkedIn, and more, depending on your target audience.
How often will you post on my behalf?
We create a customised posting schedule, typically posting several times per week, depending on our plan.
Can social media marketing help me get new patients?
Yes, with targeted ads and organic engagement strategies, social media is a powerful tool for attracting new patients.
How do you measure social media success?
We track engagement metrics like likes, shares, comments, and follower growth, as well as traffic and leads generated from social media.
What’s the difference between organic and paid social media?
Organic involves regular posts without spending, while paid social uses ads to target specific audiences. We recommend a combination of both.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.