Case Study: Radiant Smiles Dental Bundoora

How Practice Boost Helped Boost Cosmetic & General Dentistry Growth Through Website Design, Google Ads, SEO & Social Media

Radiant Smiles Dental Bundoora partnered with Practice Boost with a clear goal: improve digital presence and drive more enquiries across general dentistry and high-value cosmetic treatments, including veneers, implants, crowns, and smile makeovers.

With rising local competition, the clinic needed a fully integrated online strategy to support everyday dental services while also scaling premium cosmetic cases.

Practice Boost delivered exactly that: a conversion-optimised website, SEO improvements, high-intent Google Ads, and consistent lead generation through social media.

Our Strategy & Execution

1. Website Redesign (Built to Convert General & Cosmetic Patients)

Practice Boost rebuilt the Radiant Smiles website with a focus on user experience and conversion:

• Clean, modern design that reflects a professional, family-friendly brand
• Dedicated service pages for general dentistry, including check-ups, cleans, fillings, extractions, emergency appointments, and children’s dentistry
• Cosmetic-focused pages for veneers, implants, crowns, smile makeovers, whitening
• Before-and-after gallery to build trust and showcase cosmetic expertise
• Fast loading speeds, mobile optimisation, and clear call-to-action buttons
• Tracking installed for calls, forms, bookings, and SMS enquiries

The new website delivers a seamless experience for both general patients and cosmetic dentistry prospects.

2. Local SEO Strategy for General & Cosmetic Dentistry

We implemented a comprehensive SEO plan to increase organic ranking across all high-value categories:

• Keyword targeting across general dentistry
• Cosmetic-focused SEO targeting veneers, implants, and crowns
• Optimised Google Business Profile categories, descriptions, services, and posting
• Internal linking improvements and schema markup
• Location-optimised content for surrounding suburbs like Mill Park, Reservoir, and Kingsbury

As rankings improved, the clinic saw increased visibility for both cosmetic and general dental searches.

3. High-Intent Google Ads for General Dentistry & Cosmetic Dentistry

Practice Boost launched dual Google Ads streams:

Cosmetic Dentistry Campaigns

• Separate campaigns for veneers, implants, and smile makeovers
• Custom landing pages matched to treatment intent
• Improved call tracking and conversion recording

General Dentistry Campaigns

• Ads promoting check-ups, cleans, emergency appointments, and family dentistry
• Highly localised targeting around Bundoora & surrounding suburbs
• Strong ad copy emphasising trust, convenience, and availability

Both streams were continuously optimised to reduce cost-per-lead and maximise appointment bookings.

4. Social Media Lead Generation for Cosmetic Dentistry & General Dentistry

We rolled out targeted social media campaigns to reach new audiences:

Cosmetic Dentistry Social Ads

• High-quality cosmetic visuals (veneers, implants, crowns)
• Simple, low-friction lead forms
• Targeted audiences based on demographics and behaviours
• Automated follow-up systems to increase lead conversions

General Dentistry Social Ads

• Branding-focused ads for new patient offers
• Family-friendly creative to boost awareness and trust
• Engagement campaigns to increase local visibility

This provided a balanced funnel: cosmetic leads for high-value treatments and consistent general dentistry enquiries.

The Results

Within the first 3 months of implementation, Radiant Smiles Dental Bundoora achieved:

✔ 40–50% increase in general dentistry enquiries

Including new patient check-ups, emergency appointments, and routine treatments.

✔ 58% growth in veneers & implants enquiries

Driven by SEO, Google Ads, and social media campaigns.

✔ A 40% lift in website conversion rate

Thanks to improved UX and treatment-specific landing pages.

✔ Lower cost-per-lead across all Ads platforms

Refined targeting and better creative made campaigns more efficient.

✔ Stronger brand presence across Bundoora & surrounding suburbs

Improved visibility for both general and cosmetic dentistry keywords.

✔ Increased volume of booked consultations

Leads coming through were higher quality and more treatment-ready.

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