GP Clinic Marketing - Comprehensive Approach

"Partnering with Practice Boost has been an excellent decision for our clinic. We’ve been with them for less than two months, and there’s already been a noticeable boost in both our online presence and in-clinic activity. Best of all, it’s required very little effort on my end — they’ve handled everything seamlessly while keeping me informed. Adam and Vuk have been a pleasure to work with; they’re responsive, open to feedback, and clearly committed to our growth. It’s clear they genuinely care about the success of our clinic. We’re really happy with the results so far and looking forward to continuing working with their team. I highly recommend Practice Boost if you’re looking to take your clinic’s marketing to the next level!"
– Practice Manager, Merthyr Medical

Introduction
Merthyr Medical, a long-standing GP clinic in the heart of New Farm, Brisbane, engaged Practice Boost to strengthen its digital presence, attract new patients, and improve overall marketing efficiency.

Within just eight weeks of partnership, the clinic saw a clear uplift in both online engagement and in-clinic activity, thanks to a focused marketing strategy encompassing website optimisation, Google Ads, SEO, and social media management. The result: increased visibility, stronger branding, and a noticeable improvement in patient bookings, all with minimal effort required from the clinic’s internal team.

Challenges

Limited Online Visibility:
Despite a solid reputation and loyal patient base, Merthyr Medical was not ranking strongly in Google search results for key phrases like “New Farm GP,” “doctor near me,” or “medical centre Brisbane,” which meant new patients often discovered competing practices first.

Underperforming Digital Marketing:
Previous advertising and SEO activities were inconsistent and lacked tracking, resulting in unclear ROI and inefficient ad spend. The clinic needed an integrated strategy that could produce measurable results quickly.

Lack of Time and Resources:
With a busy clinical team focused on patient care, there was limited internal capacity to manage marketing, website updates, or ad performance — requiring a reliable partner who could handle everything end-to-end.

Solutions

Practice Boost developed a comprehensive, hands-off digital marketing program designed to deliver quick wins while laying the foundation for sustainable growth.

Website Optimisation:

• Audited and refined the existing site to improve speed, layout, and user experience.
• Enhanced on-page SEO with high-impact local keywords such as “New Farm GP,” “family medical centre,” and “bulk-billing doctor Brisbane.”
• Updated service pages with patient-friendly copy and clear calls-to-action to increase online bookings.

Google Ads Campaign:

• Built a hyper-local Google Ads strategy targeting nearby suburbs and high-intent search terms such as “GP near me” and “doctor New Farm.”
• Implemented call tracking and booking conversion monitoring to measure results accurately.
• Structured campaigns for maximum efficiency — capturing both new patients and existing patients searching online for services.

Search Engine Optimisation (SEO):

• Conducted keyword research and optimised metadata, internal links, and headings across all main pages.
• Claimed and enhanced the Google Business Profile with regular posts, services, and local keywords to boost map visibility.
• Focused on rapid indexation improvements to generate faster ranking movement.

Social Media Management:

• Established a consistent content calendar across Facebook and Instagram with engaging, localised health posts.
• Designed creative graphics aligned with the clinic’s brand colours and tone.
• Posted informative, community-based updates to strengthen engagement and local awareness.

Account Management & Support:

• Provided a dedicated team led by Adam and Vuk, handling all strategy, execution, and reporting.
• Maintained open communication with the clinic, incorporating feedback quickly and transparently.
• Delivered measurable progress updates each fortnight, saving the client time while keeping them informed.

Project Results (First 8 Weeks)

Increased Online Presence:
Merthyr Medical’s website visibility and Google rankings improved significantly, with the clinic now appearing in the top local search results for “New Farm GP” and “doctor near me.”

Stronger In-Clinic Activity:
The clinic reported a clear and measurable increase in patient bookings and phone enquiries, reflecting stronger engagement across digital touchpoints.

High ROI and Low Effort:
The entire marketing setup and management process required minimal clinic involvement. Practice Boost handled every component seamlessly, freeing up staff time and improving marketing ROI within weeks.

Engaged and Responsive Support:
Practice Boost’s responsiveness, transparent communication, and proactive approach were standout factors in the client’s satisfaction.

Conclusion
Merthyr Medical’s partnership with Practice Boost demonstrates how a focused, data-driven digital marketing approach can deliver fast, meaningful results, even within a short timeframe.

By combining Google Ads, SEO, and social media under a cohesive strategy, the clinic achieved a stronger online footprint, higher patient conversions, and a more consistent brand presence, all without adding operational burden to its internal team.

With strong early momentum, Merthyr Medical and Practice Boost are now building on this foundation to expand reach further and sustain long-term patient growth across Brisbane’s competitive medical landscape.

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