Case Study: Arami Women’s Health

Transforming Online Presence for a Modern Women’s Health Clinic

Client Overview

Arami Women’s Health is a specialist GP clinic focused on menopause management and lifestyle medicine.

Our Approach

Practice Boost delivered a complete end-to-end solution, combining website design, SEO, Google Ads, and social media marketing to build a seamless digital ecosystem for Arami Women’s Health.

1. Website Design & User Experience

We designed a bespoke, conversion-focused website built around warmth, trust, and empowerment — aligning with Arami’s brand ethos.
Key features included:

• Clear service pathways for Menopause Management, Lifestyle Medicine, Hormone Health, and GP consults
• Integrated online booking and patient forms.
• Mobile-first responsive design and fast loading times.

2. SEO Strategy

We implemented a location-based SEO framework tailored to Arami’s key services and local catchment area.
Our strategy included:

• Keyword mapping across high-intent search terms such as menopause clinic near me, women’s health GP, and lifestyle medicine doctor.
• On-page optimisation for all service and location pages.
• Creation of two monthly blog posts targeting common patient search queries like natural menopause support and how lifestyle medicine helps hormonal balance.
• Local SEO enhancements through Google Business Profile optimisation, structured schema markup, and consistent citation listings.

Within a few months, Arami began appearing prominently for menopause and women’s health search terms, positioning the clinic as a trusted authority in its area.

3. Google Ads Campaigns

We launched Google Search and Display campaigns focused on attracting women aged 40–60 seeking menopause and wellness support.

Campaign highlights:

• Targeted ad groups for menopause GP, hormone therapy doctor, and women’s health clinic near me.
• Dedicated, conversion-optimised landing pages with strong calls-to-action.
• Continuous A/B testing of ad copy and extensions to refine performance.
• Comprehensive conversion tracking and negative keyword management for efficiency.

These campaigns generated steady enquiry growth and improved overall online visibility.

4. Social Media Marketing

We established Arami’s presence across Facebook and Instagram, positioning the clinic as an approachable, evidence-based leader in women’s wellness.
Our content pillars included:

• Educational posts on menopause and lifestyle medicine.
• Wellness and lifestyle tips designed to engage and inform.
• Timely seasonal content aligned with awareness events like World Menopause Day.

This strategy helped build community engagement, grow followers organically, and drive traffic to the website.

The Outcome

Through a cohesive digital strategy, Arami Women’s Health evolved into a recognised, trusted women’s health destination. The modern website, SEO optimisation, and integrated campaigns have helped connect the clinic with more women seeking personalised menopause and lifestyle support.