Client: Coastal Skin & LASER
Industry: Aesthetic & Cosmetic Medicine
Services Delivered: End-to-end SEO program (technical remediation, local optimisation, content, digital PR)

The Challenge

The clinic's website wasn't ranking on the top of Google for important keywords limiting visibility.

• Important keywords such as “cosmetic clinic near me” and “anti-wrinkle injections” were buried deep in search results.
• Service pages were thin and generic, offering no real value to prospective patients or Google’s E-E-A-T criteria.
• Technical issues—slow mobile load times, crawl errors and missing schema—kept new content out of the index.

They needed a partner who could establish real visibility and prove that SEO could deliver paying patients.

The Solution

Practice Boost rolled out a six-month rescue plan:

1. Technical Fixes
   • Cleaned up crawl errors, compressed images and introduced lazy-loading to cut mobile load times by more than half.
   • Implemented MedicalBusiness, Service and Review schema to unlock rich results and improve click-through rates.
2. Local Intent First
   • Re-structured the site around suburb-level service pages (e.g. “[service] + [suburb]”) with before-and-after galleries, FAQs
   • Overhauled the Google Business Profile, standardised NAP across key health directories and published weekly GBP updates.
3. Authority & Content
   • Replaced boilerplate blog posts with medically reviewed guides answering common patient questions.
   • Secured expert quotes in beauty and lifestyle publications to win high-authority backlinks and social proof.
4. Conversion Tracking
   • Configured end-to-end GA4 events for form submissions, click-to-call buttons and booking-engine taps.
   • Swapped generic “Contact Us” buttons for specific offers such as “Book a Free Skin Assessment,” immediately lifting enquiry rates.

The Outcome

Within months, the clinic achieved first-page rankings for multiple high-value treatment terms, a surge in organic website traffic and a steady stream of qualified consultation requests—reducing dependence on paid ads and demonstrating that SEO can be a reliable, low-cost acquisition channel for cosmetic practices.

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