Case Study: Complete Veteran Health – Website, SEO & Google Ads for Veteran-Focused Care

Background

Complete Veteran Health is a specialist healthcare provider dedicated to supporting Australia’s veterans and their families with high-quality, personalised medical care. Their services include mental health support, physical rehabilitation, chronic disease management, and preventative care programs designed to meet the unique needs of the veteran community.

Before engaging us, Complete Veteran Health faced two key challenges:

• Limited online presence – Their old website lacked clear navigation, engaging content, and visibility in search engines.
• Low patient acquisition – They weren’t effectively reaching veterans searching online for care options, resulting in under-utilisation of their services.

To help them grow, we developed a comprehensive digital strategy focused on website redevelopment, SEO, and Google Ads to build trust and attract more veterans to their clinic.

Strategy

Our approach focused on three key pillars:

1. Veteran-Centric Website Design

• Created a professional, modern website with a compassionate tone that resonates with veterans and their families.
• Structured content to highlight veteran-specific services such as mental health programs, rehabilitation, and chronic condition management.
• Integrated easy online booking and clear calls-to-action to make accessing care straightforward.
• Included an education section with resources on veterans’ health rights, support programs, and Medicare/DVA information.

2. SEO & Content Optimisation

• Conducted keyword research targeting high-intent search terms like veteran medical services, mental health care for veterans, and DVA GP near me.
• Built location-specific service pages optimised for local search to capture veterans in key catchment areas.
• Published blog content on topics relevant to veterans such as PTSD support, navigating DVA benefits, and preventative care tips.
• Implemented on-page SEO best practices including schema markup, internal linking, and optimised metadata.

3. Google Ads Campaigns

• Developed targeted Search and Display campaigns to reach veterans actively seeking medical services.
• Used ad extensions (call, sitelink, location) to drive direct contact and increase click-through rates.
• Implemented conversion tracking to measure online bookings and calls, allowing continual optimisation for cost-per-lead efficiency.