Case Study: Work Partners – A Website & Linkedin for WorkCover & Occupational Health Patients

Background

Work Partners is an occupational health clinic specialising in WorkCover and workplace injury management. The clinic helps injured employees navigate medical assessments, treatment plans, and return-to-work programs. Given the sensitive nature of workplace injuries and the importance of compliance with WorkCover requirements, the clinic needed a website that was both patient-friendly and professional, while also ranking strongly for local search queries.

Strategy

The website development and digital marketing approach focused on four key pillars:

1. Patient-Centric Design

• Clear navigation for WorkCover patients, employers, and referring doctors.
• Dedicated service pages outlining occupational health assessments, return-to-work support, and workplace injury treatment.
• Easy online booking functionality for faster appointment scheduling.

2. SEO & Content Marketing

• Keyword optimisation for terms such as work injury doctors, WorkCover medical clinic, occupational health GP, and workplace injury treatment.
• Blog section providing educational resources on common workplace injuries, WorkCover claims, and rehabilitation strategies.
• Local SEO enhancements, including Google Business Profile optimisation, location-specific landing pages, and schema markup for healthcare providers.

3. LinkedIn Outreach Marketing

• Targeted campaigns to workplace safety managers, HR teams, and return-to-work coordinators at medium to large organisations.
• Educational content posts highlighting Work Partners’ expertise in workplace injury prevention and compliance.
• Direct outreach sequences introducing the clinic’s services, driving referrals, and building professional networks with key decision-makers.

4. Trust & Compliance

• Prominent display of affiliations, accreditations, and compliance with WorkCover regulations.
• Patient information pages explaining rights, responsibilities, and claim processes.
• A professional, modern visual identity that aligned with the seriousness of occupational health.

Results

Within six months of launch, the website and LinkedIn marketing strategy delivered measurable improvements:

• Organic search growth: Ranking on page 1 for high-intent keywords like work injury doctor near me and WorkCover medical assessment clinic.
• Patient inquiries: A 65% increase in online bookings and phone calls related to WorkCover appointments.
• Employer engagement: LinkedIn campaigns generated new connections with safety managers and return-to-work coordinators, resulting in ongoing corporate partnerships.
• Digital credibility: The modern website combined with professional LinkedIn activity enhanced trust with both patients and businesses, supporting long-term marketing for work injury doctors.

Key Takeaways

The Work Partners case study highlights the power of integrating a professional website with proactive outreach. By combining SEO, patient-focused design, compliance-based messaging, and LinkedIn outreach to workplace safety leaders, Work Partners positioned itself as the trusted choice for workplace injury management and WorkCover compliance.

This demonstrates that marketing for work injury doctors goes beyond patient acquisition—it also builds strong referral networks with employers and industry professionals.

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