From Page 3 to #1 on Google: Growing Patient Enquiries for The Heart & Mind Collective

The Client

The Heart & Mind Collective is a psychology clinic based in North Gosford on the Central Coast, providing trauma-informed and neurodiversity-affirming psychology services for children, adolescents, adults, couples and families. The clinic also provides a broad range of psychological assessments, including Autism, ADHD, learning, cognitive and functional capacity assessments.

With a growing multidisciplinary team and strong clinical offering, the practice wanted to increase its visibility online and generate a more consistent flow of new patient enquiries.

The Challenge

Despite offering a comprehensive range of psychology and assessment services, The Heart & Mind Collective was not achieving the Google visibility needed to consistently reach prospective patients searching for support.

For important local searches such as “psychologist Gosford”, the clinic was sitting around Page 3 of Google.

This meant high-intent prospective patients were often finding competing psychology practices first.

At the same time, the clinic wanted to increase visibility for more specialised services, particularly psychological assessments, where patients and families often actively research providers before making an enquiry.

The objective was clear:

Increase Google visibility, capture more high-intent searches and turn that visibility into more patient enquiries.

Our Strategy

Practice Boost implemented an integrated SEO and Google Ads strategy, allowing us to generate patient enquiries in the short term while building stronger long-term organic visibility.

SEO: Building Long-Term Google Visibility

Our SEO strategy focused on positioning The Heart & Mind Collective prominently for high-value searches across Gosford and the wider Central Coast.

We optimised the website around the way prospective patients actually search for psychology services, strengthening relevance for both broad local terms and specific service-based searches.

The SEO Result: Page 3 to #1

One of the strongest results was the improvement for the highly relevant local keyword “psychologist Gosford.”

The Heart & Mind Collective moved from approximately Page 3 of Google to the #1 organic position.

This dramatically increased the practice's visibility at the exact moment prospective patients were searching for a local psychologist.

The strategy also improved visibility across a wider range of psychology-related searches, including terms associated with the clinic's assessment services.

Instead of relying on a handful of keywords, we built a broader organic search presence designed to connect the practice with patients at different stages of their search.

Google Ads: Capturing Immediate Patient Demand

While SEO built long-term organic visibility, Google Ads provided an immediate channel for reaching people actively searching for psychology services.

We developed targeted search campaigns around high-intent psychology and assessment keywords, directing prospective patients towards relevant pages and enquiry pathways.

This meant The Heart & Mind Collective could appear prominently across both paid and organic Google results, increasing overall search visibility and reducing reliance on a single acquisition channel.

Google Ads also allowed us to capture demand while SEO rankings were developing, helping support patient numbers throughout the growth period.

The Outcome

By combining SEO with Google Ads, Practice Boost helped transform Google Search into a stronger patient acquisition channel for The Heart & Mind Collective.

Key outcomes included:

• Moved from Page 3 to #1 for “psychologist Gosford”
• Increased organic visibility across psychology-related searches
• Improved visibility for valuable psychological assessment terms
• Increased exposure to patients actively searching for psychology services
• Used Google Ads to capture immediate high-intent demand
• Supported an increase in new patient enquiries and patient numbers
• Built a more sustainable acquisition strategy combining paid and organic search

Building a Sustainable Patient Acquisition Channel

The biggest impact was not simply achieving a #1 ranking.

By combining strong organic rankings with targeted Google Ads, The Heart & Mind Collective developed a more comprehensive presence across Google — reaching prospective patients when they were actively looking for psychological support.

SEO provides the foundation for sustainable long-term visibility, while Google Ads allows the practice to capture additional demand and promote priority services.

Together, the two channels have helped create a more predictable pathway from Google search to patient enquiry, supporting the continued growth of The Heart & Mind Collective.

‍