Dental Clinic Grows Patient Numbers by 50% in 6 months

🦷 Case Study: 50% Increase in New Patients in 6 Months

📍Client

A leading suburban dental clinic looking to scale patient growth with a more strategic digital marketing partner.

🎯 The Challenge

Before partnering with Practice Boost, the clinic was working with another agency but lacked:

• Clear strategic alignment
• Hands-on execution
• Strong return on digital marketing investment

They needed a team that could deliver results across SEO, Google Ads, and social media without requiring constant input from their end.

💡 The Strategy

✅ 1. SEO Overhaul

• Conducted a technical site audit and fixed crawl/indexing issues
• Optimised key service pages for local, high-intent keywords like:
  Invisalign [Suburb], Dental Implants [Suburb], Emergency Dentist [Suburb]
• Improved Google Business Profile and local citations
• Built backlinks from dental directories and high-authority local sites

✅ 2. Google Ads Restructure

• Rebuilt campaigns for services including veneers, Invisalign, and emergency care
• Added call tracking and conversion goals to monitor true patient leads
• Improved ad relevance and reduced wasted spend through refined targeting and negative keywords

✅ 3. Social Media Lead Campaigns (Meta)

• Launched Facebook/Instagram ads promoting special offers (e.g. Free Invisalign Consults)
• Built custom landing pages with instant lead capture and CRM integration
• Retargeted website visitors and warm leads to boost conversion

✅ 4. Ongoing Optimisation & Reporting

• Weekly campaign tweaks based on performance data
• Monthly reporting aligned to business goals
• Fast, responsive communication to support clinic initiatives

📈 The Results (in just 6 months)

• ~50% increase in monthly new patient numbers
• Higher rankings for core keywords and suburbs
• Improved lead quality and lower cost-per-lead
• Consistently strong campaign performance across channels

The growth seen in this campaign reflects how powerful SEO can be for driving new patient enquiries. For clinics in larger cities such as Melbourne, a tailored strategy can deliver even greater reach. Our Dental SEO Melbourne program helps practices strengthen their local rankings, increase appointment requests, and sustain patient growth in a competitive urban market.

🗣️ Full Client Review

“It's been about 6 months since we switched marketing agencies to Practice Boost... and what a boost it's been! Adam, Mikaela and the team have been so hands-on and aligned with our dental practice's digital marketing approach, I've barely had to lift a finger.

Our strategic goals are taken into account, best practice is applied to our website/online marketing, and the team are super adaptive and responsive.

We've seen a ~50% increase in monthly new patient numbers and I'm confident we're going in the right direction.

Would highly recommend Adam and the team!”

🚀 Looking to grow your dental clinic?

If you're ready to attract more high-value patients with an aligned, hands-on team, Practice Boost can help.

Let’s talk 👉 practiceboost.com.au

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