Dental Clinic Grows Patient Numbers by 50% in 6 months

🦷 Case Study: 50% Increase in New Patients in 6 Months

📍Client

A leading suburban dental clinic looking to scale patient growth with a more strategic digital marketing partner.

🎯 The Challenge

Before partnering with Practice Boost, the clinic was working with another agency but lacked:

• Clear strategic alignment
• Hands-on execution
• Strong return on digital marketing investment

They needed a team that could deliver results across SEO, Google Ads, and social media without requiring constant input from their end.

💡 The Strategy

✅ 1. SEO Overhaul

• Conducted a technical site audit and fixed crawl/indexing issues
• Optimised key service pages for local, high-intent keywords like:
  Invisalign [Suburb], Dental Implants [Suburb], Emergency Dentist [Suburb]
• Improved Google Business Profile and local citations
• Built backlinks from dental directories and high-authority local sites

✅ 2. Google Ads Restructure

• Rebuilt campaigns for services including veneers, Invisalign, and emergency care
• Added call tracking and conversion goals to monitor true patient leads
• Improved ad relevance and reduced wasted spend through refined targeting and negative keywords

✅ 3. Social Media Lead Campaigns (Meta)

• Launched Facebook/Instagram ads promoting special offers (e.g. Free Invisalign Consults)
• Built custom landing pages with instant lead capture and CRM integration
• Retargeted website visitors and warm leads to boost conversion

✅ 4. Ongoing Optimisation & Reporting

• Weekly campaign tweaks based on performance data
• Monthly reporting aligned to business goals
• Fast, responsive communication to support clinic initiatives

📈 The Results (in just 6 months)

• ~50% increase in monthly new patient numbers
• Higher rankings for core keywords and suburbs
• Improved lead quality and lower cost-per-lead
• Consistently strong campaign performance across channels

🗣️ Full Client Review

“It's been about 6 months since we switched marketing agencies to Practice Boost... and what a boost it's been! Adam, Mikaela and the team have been so hands-on and aligned with our dental practice's digital marketing approach, I've barely had to lift a finger.

Our strategic goals are taken into account, best practice is applied to our website/online marketing, and the team are super adaptive and responsive.

We've seen a ~50% increase in monthly new patient numbers and I'm confident we're going in the right direction.

Would highly recommend Adam and the team!”

🚀 Looking to grow your dental clinic?

If you're ready to attract more high-value patients with an aligned, hands-on team, Practice Boost can help.

Let’s talk 👉 practiceboost.com.au

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