Case Study: How Practice Boost Helped Better Backs Better Living Increase New Patient Numbers

Client: Better Backs Better Living
Industry: Chiropractic and Allied Health
Services Provided: Google Ads Management, Social Media Campaigns, Website Enhancements

The Challenge

Better Backs Better Living, a leading chiropractic and wellness clinic, was looking to grow its new patient numbers in an increasingly competitive market. Despite running some digital advertising, they faced challenges with:

• High cost per lead
• Low conversion rates from existing Google Ads
• A website that wasn’t optimized for lead generation
• Limited social media presence for attracting new patients

They needed a partner who could refresh their digital strategy, improve campaign performance, and drive more qualified new patients consistently.

The Solution

Practice Boost stepped in with a tailored, multi-channel strategy focused on quick wins and sustainable growth.

1. Enhanced Google Ads Campaigns

• Keyword Optimization: Conducted a full audit of the previous campaigns and restructured the keyword strategy, focusing on high-intent, local keywords like “chiropractor near me,” “back pain specialist [location],” and “sports chiropractor.”
• Ad Text Revamp: Created new, compelling ad copy that emphasized patient outcomes and special offers (e.g., "Free Initial Consultation").
• Performance Max Campaign Launch: Introduced a new Google Performance Max (PMAX) campaign to expand their reach across Google’s entire inventory, including Search, Display, YouTube, and Gmail.

Results:

• 30% increase in Google Ads conversions
• 40% reduction in cost per lead

2. Launched New Social Media Lead Generation Campaigns

• Produced engaging, short-form video content highlighting the clinic’s services, patient testimonials, and educational tips.
• Ran targeted Facebook and Instagram lead campaigns offering incentives like “First Adjustment Special Offer” to attract new patients.
• Used retargeting ads to nurture website visitors and social media engagers.

3. Website Enhancements

• Landing Page Optimization: Improved key service pages with clearer calls to action (CTAs), simplified booking forms, and trust elements like reviews and practitioner profiles.
• Speed and Mobile Usability: Enhanced website load speed and mobile responsiveness to reduce bounce rates and improve user experience.
• Conversion Tracking: Set up better analytics to track patient inquiries and appointment bookings.

Just as Better Backs Better Living's clinic improved visibility through a targeted online strategy, Darwin dental practices can achieve similar growth through local SEO. Our Dental SEO Darwin service helps dentists enhance Google rankings, strengthen map listings, and attract more patients within the Darwin community and surrounding areas.