Growing a Nurse Practitioner Clinic: Affordable $10 Leads Through Facebook & Automation

Introduction

A nurse-led clinic was looking to attract consistent patient bookings despite having highly skilled nurses and a strong service offering. They relied on word-of-mouth and sporadic local advertising, which produced unpredictable results.

When they partnered with Practice Boost, we developed a tailored marketing strategy leveraging Facebook ads, a custom landing page, and an automated lead nurturing platform. Within weeks, they were consistently generating leads for just $10 and turning them into confirmed bookings at nearly double their previous rate.

"Practice Boost has been an absolute game-changer! Adam and Mikaela are professional, approachable, and genuinely committed to helping practices grow and thrive. From the very beginning, they took the time to understand our unique needs and delivered tailored strategies that actually work."

Solutions

Hyper-Targeted Facebook Ads

• Created highly specific audience segments focused on adults with interests in weight loss, healthy living, and chronic disease prevention.
• Designed AHPRA-compliant ad copy and eye-catching creatives that highlighted the benefits of free nurse health assessments.
• Continuously monitored and optimised campaigns to keep cost per lead low and relevance score high.

Landing Page & Lead Capture

• Built a streamlined, mobile-friendly landing page to make booking effortless.
• Kept the form short and simple, reducing friction and improving conversion rates.
• Ensured all elements were tracked for clear attribution.

Automated Lead Nurture System

• Integrated leads directly into a GoHighLevel pipeline.
• Triggered instant SMS confirmations and reminder emails to reduce no-shows.
• Implemented a follow-up sequence for missed appointments, bringing patients back into the booking flow.

Performance Tracking & Optimisation

• Set up call tracking, form conversion tracking, and Facebook pixel events for end-to-end attribution.
• Held weekly optimisation cycles, refreshing creatives and adjusting targeting to maintain $10 CPL.
• Reported on key metrics including CPL, conversion rate, and appointment attendance.

Project Results

• $10 Cost per Lead: Reduced CPL from $30–$50 to just $10 through precise targeting and optimised creatives.
• 4x Increase in Lead Volume: Generated over 60 qualified leads per month, filling nurse calendars weeks ahead.
• 45% Conversion to Appointments: Automated nurturing and reminders nearly doubled the show-up rate.
• Improved Team Efficiency: Reduced admin time by automating lead management and follow-up communications.

Conclusion

By combining targeted Facebook campaigns, a conversion-focused landing page, and a fully automated nurture sequence, Practice Boost turned an underperforming marketing effort into a scalable, cost-effective patient acquisition engine.

This case study demonstrates how a specialised healthcare marketing approach can help nurse-led clinics dramatically increase their bookings while keeping lead costs low — freeing up the clinical team to focus on patient care, not chasing appointments.

‍