North Brighton Medical Case Study

Driving Consistent New Patient Growth Through SEO & Google Ads

Overview

North Brighton Medical partnered with Practice Boost to strengthen its online presence and attract more new patients through a focused digital marketing strategy.

The objective was straightforward: improve the practice's visibility when local patients were searching for a GP or medical centre, increase website traffic from high-intent searches, and generate a consistent pipeline of new patient bookings.

Through an integrated approach combining Search Engine Optimisation (SEO) and Google Ads management, Practice Boost has helped North Brighton Medical build a stronger presence on Google while continually refining campaigns to maximise return on investment.

Our Solution

Practice Boost developed an ongoing SEO and Google Ads strategy focused on increasing visibility at every stage of the patient journey.

Search Engine Optimisation (SEO)

Our SEO strategy focused on strengthening the practice's authority across Google by improving both technical performance and content relevance.

This included:

• Local SEO optimisation
• Ongoing website optimisation
• Service page enhancements
• Location-focused content strategy
• Technical SEO improvements
• Internal linking
• Metadata optimisation
• Google Business Profile optimisation
• Regular content creation targeting common patient searches

This work has helped increase the practice's visibility for high-intent healthcare searches while creating a stronger long-term foundation for organic growth.

Google Ads Management

Alongside SEO, we implemented and continuously managed highly targeted Google Ads campaigns designed to capture patients actively searching for medical services.

Our ongoing management includes:

• Campaign optimisation
• Keyword refinement
• Search term analysis
• Negative keyword management
• Ad copy testing
• Landing page recommendations
• Conversion tracking
• Budget optimisation
• Continuous performance monitoring

Rather than adopting a "set and forget" approach, every campaign is regularly reviewed to ensure advertising spend is being invested where it delivers the greatest impact.

Data-Driven Optimisation

One of the key advantages of our partnership has been ongoing optimisation.

Digital marketing is never static, so every month we analyse campaign performance, identify new opportunities and make continuous improvements across both SEO and paid advertising.

This proactive approach ensures North Brighton Medical continues strengthening its online presence while adapting to changes in patient search behaviour and Google's evolving algorithms.

The Results

Since partnering with Practice Boost, North Brighton Medical has achieved:

• Increased new patient enquiries through Google.
• Improved visibility for local healthcare searches.
• Stronger organic search performance.
• More efficient Google Ads campaigns.
• Higher-quality website traffic.
• Ongoing improvements in online presence and patient acquisition.

By combining SEO with Google Ads, the practice now benefits from both immediate patient enquiries through paid advertising and sustainable long-term growth through organic search.

Client Testimonial

"Adam at Practice Boost has been really helpful at driving new patients to our GP clinic through SEO and Google Ads management."

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