Website Redesign & SEO for Melbourne Dentist

Modernising an Outdated Wix Website Into an SEO-Optimised WordPress Website

Client: Racecourse Road Family Dental
Industry: Dental
Service: Website Design & Development + SEO
Platform: Wix → WordPress

The Challenge

Racecourse Road Family Dental had an outdated Wix website that no longer reflected the quality of the practice or supported its growth online.

The website had limitations around design, user experience and SEO, making it harder for prospective patients to find the practice through Google and navigate the website to book an appointment.

Our Solution

Practice Boost redesigned and rebuilt the website from the ground up on WordPress, creating a modern, professional and SEO-friendly digital presence.

The new website included:

• A complete redesign with a cleaner, more modern look
• Migration from Wix to WordPress
• Mobile-responsive design across all devices
• Improved website structure and patient navigation
• Clearer calls-to-action and booking pathways
• SEO-friendly page structures, headings and content
• Improved foundations for local Google search visibility
• Dedicated service content to target relevant dental searches
• A flexible WordPress platform that can grow with the practice

The Outcome

Racecourse Road Family Dental now has a modern website that better represents the practice while providing a much stronger foundation for ongoing digital marketing and SEO.

Rather than simply refreshing the appearance of the old website, the project transformed it into a patient acquisition asset designed to help the practice get found on Google, build trust with prospective patients and convert more website visitors into bookings.

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