Case Study: St Verena Medical Centre – Full GP Practice Launch & Rapid Growth

Overview

St Verena Medical Centre engaged Practice Boost to plan, launch and scale their new GP clinic in Mount Eliza. Our role covered every stage of the launch: pre-opening awareness, digital setup, website development, paid advertising, SEO and social media. The result was a strong opening, consistent new-patient flow and rapidly growing doctor books.

The Challenge

As a brand-new medical centre, St Verena needed to quickly establish trust, visibility and credibility in a local market where several existing clinics were already well-known.

Key challenges included:

• Limited existing patient base
• Limited online presence prior to launch
• Need for strong bookings from week one to fill new doctors
• Building brand awareness in Mount Eliza and surrounding communities

The clinic required an integrated, full-funnel marketing launch.

Our Approach

1. Pre-Launch Campaign: Creating Momentum Before Opening

Before the clinic opened, we implemented a structured pre-launch campaign focused on:

• Developing a pre-launch strategy and growth plan
• Local awareness and visibility in the surrounding suburbs
• Encouraging early bookings from families and local residents

This early activity meant St Verena already had recognisable branding and patient interest before doors opened.

2. Website Design & Build

Practice Boost created a modern, mobile-friendly and fully compliant website built to convert visitors into appointments. Key features included:

• Clear service information
• Prominent appointment booking pathways
• Individual GP profile pages to build trust
• Fast, reliable hosting and clean visual design
• SEO-ready structure to support long-term growth

The website became the foundation of all digital campaigns.

3. Google Ads: Immediate Patient Acquisition

At launch, we activated comprehensive Google Ads campaigns designed to attract local patients actively looking for GP services. These ads:

• Drove high-intent traffic directly to booking pages
• Increased call volume and online bookings
• Provided immediate patient flow to support newly onboarded doctors

The clinic saw bookings begin as soon as the campaigns went live.

4. SEO: Building Sustainable Organic Visibility

Alongside paid advertising, we implemented a long-term SEO plan:

• Onsite optimisation across core pages
• Technical improvements to ensure Google readiness
• Local SEO enhancements to strengthen suburb-based visibility
• Content planning to support targeted service growth

This strategy ensured St Verena could grow organically over time without relying solely on paid ads.

5. Social Media Marketing: Building Local Trust

To strengthen local presence and familiarity, we managed social media activity including:

• Announcements and launch updates
• Doctor introductions to humanise the brand
• Engagement content relevant to families and the local community
• Targeted local awareness ads

This helped the clinic quickly build recognition among local residents.

The Results

✓ Strong patient bookings during opening weeks

The pre-launch campaign ensured patients were ready to book from day one.

✓ Doctor books filling quickly

Paid ads and SEO drove a steady stream of new patients across all age groups.

✓ Professional digital presence from day one

The new website and social branding built credibility immediately.

✓ Growing organic visibility

SEO and content created long-term presence across local search results.

✓ Strong brand awareness in the local community

Social campaigns consistently increased engagement and reach.

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