Overview

White & Bright Family Dental partnered with Practice Boost to strengthen their digital presence and drive consistent new-patient growth heading into 2026. Our scope covered a new high-converting website, Google Ads, SEO, and social media marketing, all aligned around one goal – keeping the appointment books full with the right patients.

Rather than running disconnected campaigns, we delivered an integrated strategy that captured demand, built trust, and converted interest into booked appointments.

The Challenge

White & Bright Family Dental operates in a competitive local dental market, where patients have many choices and often compare clinics online before booking.

Key challenges included:

• Standing out in a crowded local dental landscape
• Turning website traffic into actual bookings
• Capturing high-intent searches for general, cosmetic and family dentistry
• Building consistent demand rather than short-term spikes
• Positioning the clinic for sustained growth into 2026

The practice needed a joined-up digital strategy, not just ads or a website in isolation.

Our Approach

1. Website Design & Conversion Optimisation

We rebuilt the website with a strong focus on patient experience and conversions. The site was designed to act as the central hub for all marketing activity.

Key elements included:

• Clear service positioning for family and cosmetic dentistry
• Strong calls-to-action and booking pathways
• Mobile-first design for local search users
• Trust-building elements such as clear messaging and layout
• SEO-ready structure to support long-term visibility

The result was a website built to turn visitors into booked appointments, not just look good.

2. Google Ads: Capturing High-Intent Dental Searches

To generate immediate demand, we launched targeted Google Ads campaigns focused on patients actively searching for dental care in the local area.

These campaigns:

• Captured high-intent keywords with strong booking intent
• Drove traffic directly to conversion-focused landing pages
• Increased calls and online bookings
• Provided predictable, scalable new-patient flow

Google Ads became a key driver in keeping chair time filled.

3. SEO: Building Long-Term Local Visibility

Alongside paid traffic, we implemented a structured SEO strategy to reduce reliance on ads over time.

This included:

• On-page optimisation across core dental services
• Local SEO targeting suburb-based searches
• Technical improvements to support rankings and performance
• Content foundations to support future growth

This ensured White & Bright Family Dental continued to attract patients organically month after month.

4. Social Media: Trust, Awareness & Demand Support

We supported growth with ongoing social media activity designed to build familiarity and reinforce trust with local families.

This included:

• Consistent brand presence across social platforms
• Educational and awareness-based dental content
• Promotion of services and availability
• Supporting paid campaigns with social proof and visibility

Social media strengthened brand recognition and supported conversion across other channels.

The Results

✓ Consistent new-patient flow
Google Ads, SEO and social worked together to deliver steady bookings rather than one-off spikes.

✓ Stronger conversion from website traffic
The new website improved enquiry and booking rates across all channels.

✓ Improved local visibility
SEO and paid search increased exposure across key local dental searches.

✓ More predictable growth pipeline for 2026
The practice entered 2026 with systems in place to keep books full.

✓ Professional, scalable digital presence
White & Bright Family Dental now has a digital foundation built for long-term growth, not just short-term leads.

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